Two years ago, big companies had to open an account on Second Life; today it’s old-fashioned. In 2007, Yelle (a French singer) made a buzz on the internet; today her popularity on the web has decreased.
That’s all about trends.
The websites Pitchfork and NME are supposed to be trendsetters in the field of music. New CDs, bands and recent songs are reviewed and are given marks by editorialists. Those websites are refreshed everyday or even several times a day. Indeed, trendy artists or songs don’t last. You may be trendy and famous one day and you may be forgotten the day after. The trends seem to emerge and to fade much faster on the web, and that may be seen as the dark side of the web.
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